Please complete our short survey on climate change. Your feedback will help us to understand whether our approach to climate change is the approach you expect and to understand which environmental concerns matter to you. For more information on our purple goes green campaign please go to: www.purplegoesgreen.com.

Introduction

1. Please indicate which stakeholder group best describes you?

Please select... Professional Charitable or 'third' sector Media Education Analyst or Investor Business Employee of Cadbury Other... other:

2. Which country do you live in?

Please select... Australia Belgium Canada Denmark France Germany Ireland Japan Mexico Netherlands New Zealand Poland Portugal Singapore South Africa Spain Switzerland United Kingdom United States Other... other:

3. Your email address*

Questions

1. How important are each of our commitment areas to you? 

(1 = Irrelevant – don't bother, 2 = Quite important – but other things are more important, 3 = Average importance – definitely needs to be part of the plan, 4 = Very important – make sure you deliver, 5 = Absolutely crucial – you should go further)

		1	2	3	4	5
50% net carbon reduction
10% reduction in standard packaging overall
25% reduction in seasonal and gifting packaging
100% of sites that are 'water scarce' to have reduction plans
Campaign for change – get others to join

2. What else would you like to see us do through "Purple Goes Green"? 

Invest in environmental practices by agricultural suppliers in developing economies e.g. Ghanaian cocoa growers
Eco incentives for your staff action at home
Reduce business travel
Carbon footprinting of brands
Protect biodiversity
Monitor food miles
Education and training
Other (please specify)

other:

3. Is the difference between 'absolute' and 'relative' targets clear to you?

No idea
Vague idea
Think so
Pretty clear
Absolutely clear

4. How environmentally aware did you think Cadbury was before you heard about "Purple Goes Green"? 

No idea
Not very 'green' at all
Maybe in the past but less so today
Good but not a leader
A pioneer that's still leading

5. How environmentally aware do you think Cadbury is now you've heard about "Purple Goes Green"?

No idea
Not very 'green' at all
Maybe in the past but less so today
Good but not a leader
A pioneer that's still leading

6. How would you describe your attitude to the environment and climate change?

Sceptical
Confused but willing
Aware but not doing anything
Aware and taking irregular personal action
Aware and taking regular personal action
Passionate campaigner

7. Who do you think we should work with to encourage action on climate change?

Governments
Retailers (shops)
Other food manufacturers
Consumers
Employees

8. Are you more likely to buy from a company that is committed to helping the environment?

Never
Rarely
Sometimes
Mostly
Always

9. Are you likely to tell other people about "Purple Goes Green"?

No
Maybe
Probably
Definitely

10. How often would you like updates on "Purple Goes Green"?

Weekly
Fortnightly
Monthly
Half-yearly
Yearly

* Collection of your personal information

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